Customer relationship management (CRM)

CRM is a set of processes for the identification, selection, encourage, develop, maintain, and provide customer service employs.

Types of CRM adoption of standards:

Means of communication: the ability to communicate with customers and audiences a variety of tools.
Operating mode: Record all events and activities, and actions associated with a client in the areas of planning, marketing, sales, after sales service, financial, administrative, public relations and management, under a unified framework.
Analytical aspects: preparation and extraction statistics and reports to senior management levels of an organization of employees.
Interactive feature: create a platform for recording and tracking of requests by readers and clients through web portals and virtual continue to track the users within the organization and status information to the audience.